Maria Madonna Tarrayo’s ascent from the ranks proves that she’s not only a talented creative, but is likewise a hardworking and capable leader. Her experiences from being a writer to production manager, executive producer to client services head, to president/group COO and to her current position as President and Chief Executive Officer (CEO) have equipped her with the requisite leadership and management skills needed to deal with people from across a broad spectrum of ranks and roles. Tarrayo graduated with a degree in Communication Arts major in Broadcasting, cum laude, from the University of the Philippines Diliman. She recently graduated from Academy of Art University in San Francisco, majoring in Communication and Media Technologies, acing all her subjects with a 4.0 GPA.

Madonna considers herself a producer at heart.As she leads the different teams in advertising and entertainment productions, she has also produced award-winning ads, films and series.She is also the Festival Director for CineFilipino, which has produced films such as “With All My Hypothalamus”, “The Eternity Between Seconds”, “The Last Cha Cha of Anita” among others.

At present, she concurrently heads the Commercial Production Houses Group (CPHG) and is Chairman of the Advertising Suppliers Association of the Philippines (ASAP).