Ruth Colacion is a Senior Executive Producer at UxS with almost two decades in advertising production with local and foreign advertising agencies and clients. A graduate of the University of the Philippines Diliman with a major in Broadcast Communication (cum laude), she has been one of the driving forces behind UxS for the past 18 years, with numerous notable projects under her belt and a formidable portfolio to her name.

Ruth has handled various projects for leading agencies such as Dentsu Jayme Syfu, Grey Manila, MullenLowe Treyna, Publicis Manila, DDB Philippines, BBH Singapore; and clients such as Smart Communications, Inc., Ajinomoto Philippines, Nestlé Philippines, Alaska Milk Corporation, Yamaha Motor Philippines, PLDT, Unilever Philippines, Johnson & Johnson, Google to name a few.