Paolo Ruiz jumped into the world of multimedia as a photographer for different publications. He eventually pushed his credentials by taking up Photography in Australia. He started directing music videos for local artists where his keen eye for detail and heart for storytelling paved the way for his advertising career.

By joining UxS, he brings with him six years worth of experience working with various brands and agencies, both local and regional.
His most notable projects include Sea Oil Lifetime Free Gas campaigns, Red Fiber Campaigns, Documentary Series for Meta, and the recent Mitsubishi Mother’s Day 2022 Narrative.