Pancho Esguerra is a versatile and multi-talented creative. He graduated with a degree in Communication Arts from the Ateneo de Manila University. After his stint as a producer for television, he took up Painting at the University of the Philippines Diliman while jump-starting a career directing music videos.

Esguerra has firmly established his spot as one of the country’s most sought after music video directors. For UxS, he has directed all five (5) seasons of Coke Studio Philippines for which he received acclaim from local and international award-giving bodies like the Asian Academy Creative Awards and the Asian Television Awards. He has likewise successfully transitioned to creating commercials, branded TV shows, and digital content with UxS for top local and regional clients. Some of his most notable projects are station IDs for various TV stations (Bloomberg TV Philippines, TV5 Network Inc), Project Runway Season 4, and Downy’s Boom Boom Pow ad.